IN A BEAN SHELL
We are coffee.
Coffee is a commodity. It is artisanal. The production, processing, and preparation of coffee is a precise scientific procedure. But coffee, to its lovers, is a religion. For the coffee producers it is a source of income, and pride.
But more than anything - coffee connects people.
Coffee is what connected us - foodies with a taste for gastronomy, scientists and makers. Artists and engineers. All of us, together. Pushing the limit of possible, to bring you the pure, the fresh, the fair, the prosperous, or in one word: the GREEN
The practise of on-demand roasting dates back to the origins of coffee consumption when coffee was roasted on an open flame. Industrial roasting was the compromise devised to: overcome volume limitations, maintain an even roast, and cope with the inherent risks involved with extreme heat and massive air pollution in residential areas.