Objectively Different
Bringing roasting to the point of consumption means more than just decentralization. It means de-industrialization!
Rapid, clean, fresh, and fair coffee everywhere is finally made possible.
Our AI-powered countertop roaster enables ethically sourced specialty coffee roasting on demand, autonomously, anywhere.
Objectively
Green
We are sustainable in everything we do: Working directly with the farmers, we guarantee the fair share for their work and open the opportunity for green coffee to be packaged in the origin country using only recycled materials.
Unlike industrial roasting, our technology achieves incredible energy efficiency and produces no smoke, no ambient heat, or noise.
Objectively
Great
The journey to that perfect cup starts with the core of the coffee plant - the coffee seed.
We source specialty coffee beans directly from select farms across the globe. Our roasting profiles are tailored to the specific unique properties of the beans we pick.
AI
Griin's roasting AI algorithms orchestrate a balanced and homogenous roast
Energetic
Superb energy utilization with 98% of the energy absorbed by the bean during roasting
Like no other
The beans are roasted from the inside out, producing unique flavor profiles and avoiding charring and smoke
Look & Feel
The roasting chamber is full of sensors that monitor the roast progress in real-time and guarantee optimal results
Insanely Clean
100% automatic roast means no temperature overshoot., no smoke, no ambient heat, and no noise
Unnaturally accurate
Each bean is brought to the ideal roasting temperature, creating a consistent & homogenous roast
Objectively Awesome
Coffee.
Bringing green coffee to the desk
of every coffee lover in the world
On-demand Roasting
The practice of on-demand roasting dates back to the origins of coffee consumption when coffee was roasted on an open flame. Industrial roasting was the compromise devised to roast coffee at scale.
But now, griin's technology is bringing coffee back to its roots. Fresh, clean, fair, full of care and at scale.
Volumetric Heating
Griin's patent-pending roasting technology uses an innovative method to heat the beans from the inside-out. The roasting process is governed by AI that replaces the human operator with a fully autonomous process that produces a homogenous and consistent roast. Every time.
This transformative invention not only guarantees a perfect roast, but also brings environmental benefits as it drives Particulate Matter (PM) and CO2 to zero, while improving energy efficiency by orders of magnitude.
In a bean shell
We are coffee.
Coffee is a commodity. It is artisanal. The production, processing, and preparation of coffee is a precise scientific procedure. But coffee, to its lovers, is a religion. For the coffee producers it is a source of income, and pride.
But more than anything - coffee connects people.
Coffee is what connected us - foodies with a taste for gastronomy, scientists and makers. Artists and engineers. All of us, together. Pushing the limit of what's possible to bring you the pure, the fresh, the fair, the prosperous. Or, in one word:, the answer.
The griin clan
A team with a soul of a coffee lover, the heart of a maker, and the mindset of a scientist;
entrepreneurs with a passion for creation and an obsession with perfection.
THE BOSS
Yuval Weisglass
CEO
Co-founder and CTO of TowerSec (acquired by Harman, 2016) General Manager Automotive Cybersecurity at Harman International worldwide.
THE PRO
Jonathan Scharf
COO
Founder of “Q-cafe” specialty coffee chain in Costa Rica In 2006 (Acquired by the Brenes Family Corp. 2010). Founded “MAE”- a direct coffee sourcing, roaster, and a chain of stores.
THE GO-TO GUY
Matan Scharf
CMO
Held senior product leadership positions in enterprises such as Check Point, Synopsys, and Harman. Specializing in Marketing.
Advisors
David Bensal
Strauss Corp
Served as the chief technologist for the Strauss corporation instant coffee division for over 37 years.
Drew Wolff
Starbucks Corp
Served as the treasurer for Starbucks Global financial operations between 2017-2021 and was CFO International & Channel development.
Ami Shemtov
Coffee Industry Expert
CEO of the largest Israeli retail coffee company with thousands of locations, roasting facilities and online stores.
News About griin
“It is rare to get a glimpse into the future which comes in liquid form. griin's coffee roast is beyond perfection - it is pure inspiration”
Ami Shem Tov
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